An infographic that looked okay on a screen (and the larger the font, the better), did not translate well when printed out: The coloured background reduced the contrast and font size, which was small to begin with, was blurred on printouts.
The audience is primarily an older audience who are looking for quick reference information on vaccinations. The secondary audience could be family health teams and general practitioners who could print and distribute the information.
Designed a 1 page, 2-sided document with the same information but larger font, better contrast and simpler layout which preserved some white space.
Also created a double sided tri-fold pamphlet and postcards, which all read well when printed in black and white, which would be the appropriate option for physician offices and home printing.
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